Practical answers to the questions I hear at the studio every week – about business portraits, preparation and team photoshoots.

A first impression forms in 0.1 seconds. Your portrait is the first argument you make – before you say a word.

Solid, mid-tone clothes without fine patterns. Which colours work on camera and how many outfits to bring.

How many people fit into a day, what the room needs and how to build a schedule that holds. A guide for the organiser.

A photoshoot has a price on an invoice. Not having one has a price that spreads across the whole company: sales, talent, time.

Since 2 August, AI-generated portraits in commercial use must be visibly labelled in the EU. What that means for your profile.